BrandingThe entire purpose of marketing is to increase brand recognition while adding a flavor of goodwill.
But what does that mean in plain English?
Well, this means that all your marketing efforts are made so more and more people get to remember your name and logo while influencing them with ideas promoting how good, inexpensive, professional, etc. your company is. At the end, what prospect clients need to remember is your name and logo so when they actually need your products or services they can identify and reach your company.
Why is so important to optimize your brand?
All marketing efforts will reference your brand. If your band is hard to remember, then it requires more and more marketing to reach the same recognition. Let's face it; marketing is an on-going, never-ending process. This means you are always investing time and money on it; therefore, you want to fix all the mistakes that make your brand less-effective so the ever-going marketing process requires less to get there.
Choosing the right company's name and logo is the most important decision you'll ever make when it comes to marketing your company. It's definitely not as simple as it seems.
90% of small businesses start with the wrong name and logo! Don't be one of them; contact us to get the advice you need to succeed.